1.) mGood provides access to an array of Mobile Marketing tools to promote your “mAdvocacy” campaigns to raise awareness and increase giving.
2.) mGood is a licensed application provider offering text giving solutions to qualifying 501(c)(3) organizations. With text giving in place, your supporters can use this easy and efficient method to give $5 or $10 donations on the spot. A text giving program tends to be most successful if actively marketed to potential donors over a period of time or in a single, large-scale event (e.g. concert, radio broadcasts).
3.) mGood offers access to a customized, self-administered client portal allowing you the flexibility to create mAdvocacy campaigns instantaneously as well as the training necessary to expand your organization’s horizons in mobile outreach. The portal offers real-time, downloadable reports of text giving, text pledging, and mAdvocacy opt-ins and message responses.
mGood assists you with the MGF application, configures and submits your program for carrier testing, and provides you controls, views, and reports from within our online client portal tools. Our self-service platform also enables you to build text opt-in databases and integrate mobile ‘calls to action’ into marketing channels such as email, social media, radio spots, and print ads.
A 3rd party organization, the Mobile Giving Foundation (MGF) facilitates the applications and certifies all mobile giving programs. They also collect funds generated through charitable giving campaigns from the carriers and distribute the funds directly to the recipient charity. In order to give donors the most trustworthy and safe option for quick “text to give” donations, the Mobile Giving Foundation has joined forces with the BBB Wise Giving Alliance to create the BBB Mobile Giving Foundation, a co-branded effort to grow the mobile giving channel, strengthen mobile giving industry standards and accountability, assure donor confidence, and reinforce nonprofit acceptance of the mobile giving medium.
National charities will be evaluated by the Alliance and local charities will be evaluated by one of the 106 local BBBs across the United States. New charities will also be able to participate in the BBB Mobile Giving Alliance by following the acceptance procedures for both organizations. Charities currently meeting all Alliance standards will be eligible for the MGF platform immediately.
BBB Wise Giving Alliance: 20 Standards for Charity Accountability